Market, Competition, and Location Analysis for Hotel Properties
A rigorous market and location analysis is essential for accurately assessing the demand and market conditions for hotel expansions or redevelopments. These insights form the basis for creating a demand-driven, functional operational concept and deriving reliable profitability forecasts. The physical infrastructure of a hotel must align perfectly with its location and the identified target demographics. Long-term financial viability is only achievable if the location's tourist appeal matches the quality and positioning of the services offered. Our IHK-certified hotel experts research, analyze, and evaluate all relevant location data to determine the specific demand at a site or within a region. This process identifies the most economically promising business model, including property type, capacity, and specialized facilities.
- Macro-Location Analysis: Evaluation of economic frameworks, regional tourism drivers, and infrastructure.
- Market Research: Detailed analysis of existing supply, current demand, and prevailing market structures.
- Market Valuation: Integrated assessment of the site, the (planned) asset, its positioning, and the relevant competitive set.
- Demand Profiling: Identification and segmentation of potential target groups and guest demographics.
- Strategic Concept Development: Defining the product DNA and the future operational business model.
- Financial Projections: Delivering a robust economic forecast and feasibility outlook.
Stichwort: Wirtschaftlichkeitsvorausschau, Positionierung, Produktidee, Betriebskonzept, Marktuntersuchung, Makrostandort, wirtschaftlichen Rahmenbedingungen, Wettbewerbsanalyse, Marktsituation, Bewertung, Hotelgutachter, Betriebskonzept, Hotelbetrieb, Zielgruppen, Marktsegment